the face behind Alba Gialla
I am Lucile, the founder
Passionate about flowers and decoration, I wanted a solution to always have some at home, without the constraints of their ephemerality and maintenance.
The creation of our brand was born from a deep love for flowers and a desire to reinvent them. As a true enthusiast, I have always loved their ephemeral beauty, but I was looking for a solution that would allow me to enjoy them sustainably , without the constraints of maintenance or regular replacement. I wanted flowers that would not fade, that would remain vibrant all year round , while retaining the elegance and charm of natural flowers.
Unlike natural flowers, which require significant resources to grow, transport and maintain, our artificial floral arrangements require much less . By choosing these sustainable creations, you reduce the demand for raw materials and lighten supply chains. This choice not only contributes to the preservation of the environment , but also to reducing your ecological impact , while adding a touch of timeless beauty to your interior. Opting for artificial flowers means choosing an elegant and eco-responsible decoration.
